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You have a great business and you know that your audience is on social media—so how do you reach them? As technology becomes increasingly advanced and social media more saturated, it can be difficult to navigate how, when, and what to post. It might be tough to decide which platform you want to feature your company on, or how many, but the decision to be on social media is less difficult. Because, let’s face it—social media isn’t going anywhere. In fact, it’s projected that by 2025, the number of social network users in the U.S will climb to 243 million.
Meeting people where they are with the right content and positioning your brand properly are important for any business looking to properly leverage social media. Over 50% of consumers learn about new brands on social platforms and nearly 80% of consumers feel that having a positive experience with a brand on social media will make them willing to buy from that brand—so you don’t want to be left out of the conversation or leave people questioning your brand.
Social media can also play a key role in how companies navigate their business. According to The 2022 Sprout Social Indexâ„¢, customer-centric brands use social data to inform their sales strategy, product development, content strategy, customer experience, competitive insight, and market research.
Whether you’re diving into data or just want to reach people who might be interested in your products, having the basics down is the first step. Read on for some best practices that are sure to up your social game.
Here are five tips for social media success:
1. Join the Right Platforms
The top social media platforms are Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter, LinkedIn, and Snapchat. You should join as many as applicable to your business, and prioritize ones that fit the media you plan to publish (images, video, articles, etc.).
2. Complete Your Profile
Have a description of your company including the "About" section, hours, price range, and anything else applicable. The more complete your profile, the more trust you will build with potential customers. This also makes it easy for people to obtain information about you.
3. Tell A Story
Social media storytelling is exactly what it sounds like—using text, photos, videos, and other elements to craft a narrative and engage an audience with a great story. Storytelling on social media increases brand awareness, reaching and attracting new followers.
4. Leverage Hashtags
Increasingly, audiences crave content that is genuine. So steer away from overly stylized or too polished, and lean into content that feels more personal—and don't forget to be authentic to your brand; if you're faking it, your audience will know.
5. Interact With Posts
Post interaction is just as important as initially publishing the content. Not only will interacting with posts (likes and replies) increase visibility for the post, it will improve the image you present to your audience because they'll know you care.
Still feeling lost? Whether it’s establishing your brand, setting up social media accounts, or building out your content calendar, we’re here to help. Let’s chat!